PHOTO GALLERY
1. AutoCAD project design of current food bike. | 2. Digitalized vision for finalized food bike | 3. A November 2016 Student Council bake sale that inspired Erik to pursue a catering initiative. | 4. The first food bike at Erik's home, with the original initiative logo, circa January 2016. | 5. The first shirt with the current startup logo. | 6. The first trip to the biro to print tote bags in bulk. | 7. The first trip to Lar Maria de Lourdes (we donate the untouched leftovers to this home for the handicapped). | 8. The official document copyrighting the IdeasLux lamp.
Project evolution through time
Success at Trezena
The event at Trezena, in March 2016, was the first foray into vehicled catering services. As can be seen from the pictures, there is a wide assortment of sandwiches and lemonade, but the infrastructure to organize everything was still lacking. Nevertheless, this was a highly successfuly event that at least gave us experience and some funds.
AutoCAD design of current food bike
AutoCAD design of current food bike
Babilônia Feira Hype
This was our official, professional launch, occuring from December 16th to 17th in a traditional event that attracted over 15,000 people daily. The logistics have been much refined and the aesthetics look as professional as those of nearby vendors. Pamphlets were also distributed to augment outreach about the initiative, and 40% of the price of a full surgery, together with spontaneous media coverage, was obtained throughout the event.
AutoCAD design of current food bike
AutoCAD design of current food bike
1. The American School of Rio de Janeiro supports the initiative by buying 100 sandwiches (not all are pictured), thus contributing towards one full surgery. Pictured are Erik and Ms. Rhina Bardi, liaison to former EARJ headmaster Andrew Sherman. | 2. Through some engagements (and mostly the participation at Babilônia Feira Hype), one full surgery was contributed to Operation Smile during Christmas; this card was written by the child who was operated on. | 3. A blurry picture of the meeting between Erik, Thais Mendes, one ofhis contacts at Operation Smile (to the left), and Jeannine, the Latin American Operation Smile organizer, based in Virginia, who was visiting Brazil at the time, circa February 2017.
Other memorable moments with Operation Smile
AutoCAD design of current food bike
A last minute decision to conduct a flash-fundraising campaign at a yoga retreat by Naam Yoga paid off handsomely and sparked a still-lasting partnership. By selling symbolic pens for at least 10 dollars each (someone actually paid 1,000 dollars for one), 4226 dollars (the cheque was written before a few final donations) were raised for Naam Yoga within the span of 48 hours. The campaign asked clients to "test" their pens by writing down their e-mail addresses on a sheet of paper, which also provided IdeasLux with a diverse mailing list, encompassing nearly 200 names, from the event. Pictured in the first slide is Erik and Sivan Einav, the Naam Oyga LA head of fundraising, who greenlit this campaign and received the symbolic cheque.
Naam Yoga's "Don't Forget your Pen"
AutoCAD design of current food bike
The American School of Rio de Janeiro selected Erik to be their central applicant for this program, held in August 2016. Among other things, it serves as an incubator for social entrepreneurship projects, and, through intensive training in leadership, ethics, excellence, and, most applicable, design thinking, Erik developed his professional thought process. The pictures below show, among other things, pictures he took with some of the keynote speakers present in the program,.