ACHIEVEMENTS
Food bike participation at Babilônia Feira Hype, in December 2016, raises 40% of the price of a surgery and sparks spontaneous media attention.
Escola Americana do Rio de Janeiro commissions an 100-sandwich catering service in June 2016 to aid the “I also want to smile” project, financing a surgery.
Successful application for project incubation at the Global Citizens Youth Summit 2016, organized by the Global Citizens Initiative, in the first week of August.
“Don’t forget your pen” initiative raises 4,426 dollars in 48 hours for Naam Yoga in Los Cabos, Mexico, in August 2016, uniting nearly 300 people.
Partnerships are successfully established with Operation Smile (March 2016), Naam Yoga LA (August 2016) and Casa Arte Vida (October 2016)
IdeasLux, in March and December 2016, became the first company to bring a food bike with an entirely philanthropic focus to a food truck festival in Brazil
IN THE MEDIA
Márcia Peltier
Lu Lacerda
Ms. Peltier is a renowned Rio de Janeiro journalist who punlished a press release on her online blog in December about IdeasLux, right before the event at Babilônia Feira Hype: www.marciapeltier.com.br/o-conjunto-de-esforcos-individuais-gera-um-impacto-comunitario-eu-tambem-quero-sorrir/
Ms. Lacerda is a famous journalist in Brazil who authors a "trends" blog about hot news and societal happenings. She published two articles in her blog, one before the event at Babilônia Feira Hype, and one after the event, with a recap of its successes.
Article right after the event: lulacerda.ig.com.br/arredondando-o-troco-empreendedor-atinge-40-de-sua-meta/
Moda do Brasil is a traditional Brazil-wide fashion trends blog, which published an article preceding the Babilônia Feira Hype on the participation of the first philanthropic food bike in Brazil, IdeasLux's:
www.modadobrasil.com.br/2016/12/babilonia-feira-hype-tera-primeira-food.html
Moda do Brasil
Silvia de Castro is a famous Rio blogger who made an article on the innauguration of IdeasLux and the novelty that was having Brazil's first food bike:
http://sylviadecastro.blogspot.com.br/2016/12/petit-pois_18.html
Silvia de Castro
O Dia - Lili Rodrigues
Ranked among the top 20 most widely circulated newspapers in Brazil in 2013, O Dia is an important source of printed news. Lili Rodrigues, noe of their reporters, published a note on IdeasLux in December 2017